We help brands boost their growth!
Strategy with differentiation and engaging narrative.
Marketing for people and businesses.
We help brands boost their growth!
Strategy with differentiation and engaging narrative.
Marketing for people and businesses.
Consultancy
Transform your brand with Plug’s expertise.
Through the application of the Plug Method, customized to your needs, we delve into the essence of your brand, the market, target audience, competitors. We create attributes, benefits, purpose, and differentiators that will be the pillars of your brand. And then, we bring it all to life, ensuring tangible results.
Group Mentoring
Develop your brand with Plug’s specialized guidance.
Through collaborative live sessions, we’ll guide you through Plug Method so you can build your own marketing strategy. In each session, we assess your progress and adjust as needed. By the end, you’ll be ready to put all it into practice.
Advisory
Insights and specialized guidance through individual meetings.
Whether it’s for one-off or ongoing strategic marketing consultancy, our Meetings are an opportunity to discuss ideas, solve challenges, and define directions for your business growth.
What we do?
Who we are
Clara Filgueiras Faro
Senior in Marketing Management
Senior in Marketing Management with nearly two decades of experience in all fields of marketing – branding, trade, shopper, promotions, research – within major companies such as Coca-Cola and Nestlé.
P.h.D, student in Marketing at FGV and Master in Anthropology, she is always updated with the latest in the marketing world
Today, she works as a university professor and as strategic marketing consultant, structuring teams, leading communication and research.
Jennifer Yoshinaga Marques
Marketing Executive
Marketing Executive with nearly 20 years of experience in multinationals such as Coca-Cola, Kellogg’s, Nestlé and Mondelez, leading major brands and experiencing other cultures in the United States, Middle East, and Asia.
Passionate about orchestrating strategies, building brands, and leading innovation projects, she is a partner owner of a swimwear e-commerce in the Middle East, also working as a marketing & communication consultant directly from Dubai.
PLUG Method
1. Immersion
Immersion and market diagnosis: We analyze the brand universe, company, target audience, and competitors through in-depth interviews and research. The goal is to guide strategic decisions: differentiation, narrative, and persona, bringing reputation in a competitive environment.
2. Strategy
Brand strategy: positioning, purpose, name, logo, visual identity, and narrative based on differentiators. We create a distinctive brand positioning and identity, fostering a long-lasting emotional bond with the audience.
3. Implementation
The story comes to life with a marketing action plan, communication channels, brand launch, campaign creation, social media planning, monitoring, and performance. Therefore, launching a marketing campaign with measurable results.
4. Going beyond
Designing the customer experience, structuring, training marketing teams, and market research. We assemble and train your team as well as provide insightful advice.
Why choose PLUG?
Experience
Together, the partners have nearly 40 years of experience experience building brands and marketing strategies in major global companies such as Nestlé, Coca-Cola and Mondelez, in Brazil, Latin America, Ásia and the United States.
Tailored Solutions
We create a personalized response for small and medium-sized individuals or businesses. We carefully follow each project, taking into account the unique particularities of your sector and brand.
Methodology
A differentiated work method that ensures agility in execution without compromising superior quality in all deliveries.
Proven Results
We have already helped dozens of companies define their brand and communication, strategy, differentiated narrative, social media planning, media strategy and execution.
Associates Network
We have a network of contacts that allows us to plug talents from all areas, according to the project. This enables a light and dynamic structure, with high quality and affordable costs for the client.
Our Clients
Our Projects
Testimonials
Contacts
- Jennifer@plug-mkt.com
- Clara@plug-mkt.com
- +55 11 98358-3335
- +971 52 604 4504